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Heather Standrod

Digital Marketing Expert

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ABOUT

Making ideas come to life

Every touch, every detail, every decision, all purposefully crafted to strengthen the brand. Break through the noise and connect with customers with strategic thinking and expertise.

Work

Heather Standrod | Creative Marketing Expert

work

Recent Projects.

THOUGHT LEADERSHIP - DIGITAL CAMPAIGN
Customer Experience
Video Series Campaign
Corporate Rebranding Heather Standrod
Corporate Rebrand
Thought Leadership Series Campaign
Webinar Campaign – 3rd Party Media
Media Bylines
3rd Party Media Sponsorship
ABM Campaign – Channel Marketing
Product Video Series
Experience

Experience

Creative Marketing Works.

Delivering the right message, at the right time, to the right person.

01. Brand Experiences

Integrated marketing that focuses on passion-based insights to fuel creative solutions – Providing target audiences with engaging experience on their terms.

02. Marketing Strategy & Planning

Combining value propositions, key marketing messages, into a plan that focus on the creation, timing and placement of specific campaigns and the outcomes that can be measured.

03. Digital Marketing

Using numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond.

0.4 Inbound Strategy

An inbound strategy can include a number of different channels and types of content to attract prospects and customers to your website. More than that, it’s the foundation for the customer journey. It’s not enough to just attract people to your website; you have to follow through — continue to help, support, and empower them well after they become a customer. 

Skills

Skills

Data Driven Marketing

Brand Idendity and Awareness 98%
Digital Marketing 94%
Account Based Marketing 89%
Marketing Automation 87%
Content Strategy 83%
Google Analytics and Adwords 75%
Creative Design 100%
Clients

CLIENTS

Making A Difference.

Testimonials

Heather Standrod | Creative Marketing Expert

Testimonials

What They Say.

“I would absolutely recommend Heather as a key leader on any marketing team. She has a unique blend of creative vision and business acumen – and that gives her the perspective to develop and deliver marketing programs that produce results. As the strategist behind many of our inbound programs, Heather’s leadership helped the team increase inbound leads by more than 25%. Her commitment to building effective processes is her true talent – not only the “knowing” but the “doing” of marketing is what helped drive our success. Heather has been an asset to my team and a great person to work with.”

Moniques Anderson
Sr. Digital Marketing Director at Brainjocks

" I’ve never met someone with more charisma and passion for their client's success. She does nothing halfway. Her talent is unique in that she not only directs effective marketing strategies, but she can also get her hands dirty and do some spectacular creative work. It's a rare value to any company looking to cut costs without compromising brand integrity. A forward thinker with a tremendous eye for “the big picture.” She has filled the lead-funnel for our sales team by integrating all the elements of a successful campaign (demand-gen, social media, lead nurturing, etc.) into her work."
Andrea Keeble
Director of Content Marketing at Blue Ridge
" Impeccable work ethic, ability to meet deadlines is superb, and a incredible creative talent. Her role at Stratix included driving much of the decision-making around revenue cycle definitions and campaign management. She was also the key driver of department budgets, especially for MDF, and project managed all major marketing initiatives including managing external vendors. Simply put, she a person that "makes things happen."
Gary Lee​
Chief Revenue Officer at B2M Solutions
Heather has demonstrated a 360 degree view to Marketing from inception to completion — Planning, designing, executing, and analyzing all Marketing activities and metrics to increase company revenue and brand awareness. We successfully aligned our Marketing platform, Marketo, with our CRM platform, Salesforce.com. This automation enables our Sales team to find real-time marketing activity updates and lead status within their native Sales tool. Heather’s remarkable aptitude for balancing the needs of our internal customers/employees, the Executive team, the Sales teams, external vendors, and Partners is second to none. She is committed to every project, going above and beyond in many cases. Give her a budget, and Heather can produce not only amazing results, but positively impact the company’s bottom line. Regardless of deadlines, Heather is committed to putting in the time to make all projects a creative success. Heather is always driving efficiency and process improvements within our Marketing Department, providing guidance and training along the way. Her many talents and years of managerial experience rank her as one of the best marketers I’ve had the pleasure of working with. Heather would be a welcomed addition to any organization.
Jo Ann (Her) Morrison
Sales Operations Manager at JLL
Get In Touch

Contact

Let's Talk.

Heather Standrod | Creative Marketing Expert