ABOUT
Making ideas come to life
Every touch, every detail, every decision, all purposefully crafted to strengthen the brand. Break through the noise and connect with customers with strategic thinking and expertise.
Heather Standrod | Creative Marketing Expert
work
Recent Projects.
Experience
Creative Marketing Works.
Delivering the right message, at the right time, to the right person.
01. Branding & Brand Awareness
Branding & Brand Awareness
Branding defines who you are—your look, voice, and values—while brand awareness ensures your audience knows and remembers you. Together, they create the foundation for lasting customer relationships and business growth. We build distinctive brand identities and amplify their presence across the right channels, making your business instantly recognizable and consistently trusted.
Services include:
Brand discovery & positioning
Logo design & visual identity systems
Messaging development & brand voice guidelines
Brand style guides & implementation support
Social media branding & content strategy
Digital and print collateral design
Awareness-driven ad campaigns (search, social, display)
PR, partnerships & media outreach
SEO and content marketing for visibility
Branded video, blog, and storytelling content
Event branding and promotional materials
02. Marketing Strategy & Planning
Develop clear, goal-driven marketing strategies that align your brand’s value proposition with your audience’s needs. This includes crafting core messaging, identifying the most effective channels, and building a detailed campaign roadmap. Our services focus on strategic timing, smart placement, and outcome-based planning—ensuring every campaign is measurable, targeted, and impactful.
Services include:
Marketing strategy development
Campaign planning & execution timelines
Messaging frameworks
Channel selection & media planning
KPI definition & performance tracking
Cross-channel integration (digital, print, events, etc.)
03. Digital Marketing
Digital marketing uses a range of online strategies and channels to engage your audience where they’re most active—on the web. It’s about creating cohesive, data-driven experiences across platforms to build awareness, generate leads, and drive conversions. From your website to your social media presence, we ensure every digital touchpoint reinforces your brand and delivers measurable results.
Services include:
Website design & optimization
Email marketing campaigns
Social media strategy & content creation
Digital advertising (search, display, social)
SEO & keyword strategy
Online brochures & downloadable content
Analytics tracking & reporting
Lead generation & conversion optimization
0.4 Inbound Strategy
Inbound marketing is a customer-centric approach that attracts, engages, and delights your audience by delivering valuable content and experiences at every stage of their journey. It’s more than just driving traffic to your website—it’s about building trust and nurturing relationships from the first interaction through to long-term loyalty. By providing helpful, relevant content and ongoing support, you guide prospects seamlessly through the funnel and continue to deliver value even after they become customers.
Inbound Marketing Services:
Content strategy & blog creation
SEO-driven content development
Lead magnets (ebooks, guides, checklists)
Email nurturing workflows & automation
Landing page design & optimization
CRM integration & lead management
0.5 Creative Design
Creative design is the visual backbone of effective marketing, turning ideas into compelling visuals that communicate, persuade, and inspire. It goes beyond aesthetics—it’s about crafting clear, consistent messages that resonate with a target audience and support strategic goals.
My services include:
Brand identity assets (logos, color palettes, typography systems)
Marketing materials (brochures, flyers, one-pagers, case studies)
Digital graphics (social media posts, display ads, email templates)
Web and UX design (landing pages, banners, interactive content)
Sales enablement tools (presentations, pitch decks, proposals)
Event and environmental design (signage, booths, swag)
Video and motion graphics (animated explainers, social reels, branded intros)
When done right, creative design not only enhances brand perception but also drives action and builds long-term loyalty.
Skills
Data Driven Marketing
Testimonials
What They Say.
“I would absolutely recommend Heather as a key leader on any marketing team. She has a unique blend of creative vision and business acumen – and that gives her the perspective to develop and deliver marketing programs that produce results. As the strategist behind many of our inbound programs, Heather’s leadership helped the team increase inbound leads by more than 25%. Her commitment to building effective processes is her true talent – not only the “knowing” but the “doing” of marketing is what helped drive our success. Heather has been an asset to my team and a great person to work with.”
Moniques Anderson
Sr. Digital Marketing Director at Brainjocks
